On Assaf's Victorian Collection line, we marry two diametrically different aesthetics: the Victorian era and the Middle Eastern one, while maintaining a fun and premium mood.

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Mixing tradition, we presented pairs of iconic figures from the East and the West, such as Queen Elizabeth with a Bedouin Sheikh, symbolizing the scent of a loved one.

Capturing the essence of the brand, that it unites Western aesthetics with the scents of the East, we presented a poetic story for its new line.

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We used collage techniques and digital illustrations, experimented with patterns, traditional buildings and elements, and combined realistic 3D products, giving the video a premium but at the same time fun narrative dimension.